Search Engine Optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. Other forms of search engine marketing (SEM) target paid listings. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine. As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEO Strategy: There are 3 important factors to consider when creating an SEO strategy, none of which is more important than the other: Information architecture and page structure, this important part of SEO is performed during the development phase of a website. The websites will be build makes use of a very search engine friendly and robust architecture. Keyword rich text, the majority of a site’s pages should contain the words and phrases the target audience types into search queries. This also requires constant monitoring and tweaking to make sure that pages receive the optimum amount of Search engine Traffic. Link Development, this is the number and quality of objective, third-party links pointing to a URL or Web site. We will submit the websites to all search engines and directories and also negotiate with other webmasters to share links to and from other websites.
If you have any questions regarding Search Engine Optimization please e-mail us on info@tripixe.com